UX researcher blending qualitative depth with quantitative rigor to help teams learn, adapt, and design with purpose.

UX Design

Crafting Engagement: The Branded Tasting Book PR Activation at Bushmills Distillery

This project details the creation of a branded tasting book for a PR activation event at Bushmills distillery. By incorporating a mapping exercise, participants engaged with Master Distillers, enhancing the event experience.

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Baykrz: Connecting Local Cooks with Drivers in the Food Delivery Gig Economy

Baykrz connects local food sellers with customers and offers drivers additional income opportunities. Working with a team, we developed a business concept and basic UI interfaces to support it.

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