UX researcher blending qualitative depth with quantitative rigor to help teams learn, adapt, and design with purpose.

UX Research

B2C Driving App: Cognitive Load Testing

This project focused on evaluating the usability and cognitive load of a new iOS locked screen navigation design on one of the most popular driving apps in the world. Using an Occlusion Click Test and structured survey, we assessed task accuracy, glanceability, comprehension, and user confidence among 405 frequent drivers.

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Project Orion: Carbon Accounting For the Power Industry

Led UX research and design for GE’s first standalone software product in a decade, turning stakeholder insights into a scalable, market-ready platform for carbon accounting and advanced analytics while securing $3M+ in funding.

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Wind Accelerator

This project aimed to develop specialized tools for managing wind turbine farms, enabling users to efficiently oversee operations and enhance renewable energy efforts. It provided comprehensive asset management capabilities, facilitating real-time monitoring and predictive maintenance to optimize performance and minimize downtime.

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Google Ads: Driving UX Insights and Process Enhancements

Through conducting extensive research interviews, usability sessions, and driving process improvements, I played a pivotal role in enhancing user experience and streamlining processes across teams, garnering recognition for valuable insights and driving impactful changes.

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Google Core: Tactical User Research and Research Ops

Facilitated impactful research initiatives through usability studies and streamlined operations. Led remote usability sessions and identified feature opportunities.

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